EDUCATION
Master in Information and Communication
(Graduated with great honour. Professional focus: PR & Communication in Organizations.)
Université Catholique de Louvain, Louvain-La-Neuve, Belgium, 2005-2009.
Université Laval, Québec City, Canada, 2009.
Multimedia Copywriting Bachelor
(Graduated with honour. Professional focus: Webdesign and webmastering)
Institut Supérieur de Formation Sociale et de Communication, Brussels, Belgium, 2002-2005.
RELEVANT SKILLS
Social Media & Online Communication
- Established strong relationships within the Belgian blogosphere for more than 3 years.
- Blogged about online communication and social media trends in French and English.
- Developed various online media strategic plans for bands, record labels and concerts promotion.
Advertising & Marketing
- Worked in on/offline advertising agencies such as Atmosphere (now known as Proximity BBDO), Cherry and Cake or N’Lil (part of BBDO Worldwide).
- Developed strategic plans using word of mouth, viral videos, social media, radio and television, print, ambiant and guerilla marketing.
- Negotiated prices and conditions for online media buying and placement.
Communication & Public Relations
- Wrote user manuals for a hosting company in French, Dutch and English.
- Wrote press releases for record labels, tours, concerts and bands.
- Created a promotion database including artists, record labels, media, booking agencies, online media and venues contacts.
Webdesign & Webmastering
- Websites and CMS: Wordpress, Joomla, Virtuemart.
- Graphics and video: Photoshop, Lightroom, Illustrator, Flash, Dreamweaver, Premiere.
- Others: Google Analytics, XHTML & CSS, PHP & MySQL basics, Actioncript & XML basics.
LANGUAGES
French – first language.
Dutch – fluent spoken and written.
English – fluent spoken and written.
PROFESSIONAL EXPERIENCE & INTERNSHIPS
Dec. 2009 - Present: e-markeer at AlphaCredit
July 2008: 4 weeks internship (as a strategic/buzz planner) at CherryAndCake
July 2007: junior copywriter at UniWeb
Jan.-Feb. 2007: buzz seeder at CherryAndCake
July 2005: junior webdesigner at Atmosphere (now known as Proximity BBDO)
Oct.-Dec. 2004: 10 weeks internship (as a webdesigner) at Digi-Work
Aug.-Sep. 2004: usability expert & webdesigner junior at UniWeb
Jan.-Mar. 2004: 10 weeks internship (as a webdesigner) at UniWeb
July 2003: junior webdesigner at Atmosphere
Mar.-Apr. 2003: 4 weeks internship at Atmosphere
2001: junior webdesigner at Cannet.be and Arvensia.com
PERSONAL ACHIEVEMENTS
Founder of the Disobedience Collective (www.disobedience.be) in 1999
Booking and promoting « Do It Yourself » music concerts and tours since 2001
Editor in chief of the Disobedience Webzine since 2000
Distribution manager at I For Us Records and Disobedience Distribution
Author of MonkeyWatcher.com, a blog that follows the latest trends and analyzes the world of interactive communication. Its purpose is to observe and study the tools and habits related to the use of new forms of communications such as social networks, user generated content, blogs or buzz marketing.
