La première ébauche de programme du EuroBlog2008 Brussels Symposium vient d’être publiée. Pour rappel, cet évènement se déroulera du 13 au 15 mars dans les batiments de l’IHECS, à Bruxelles. Les thèmes proposés pour cette édition 2008 sont les suivants:

•How can academic research lead and support the ways in which practitioners embrace social media?

•How should academics approach teaching social media (both in terms of course content and pedagogy)?

•What are the societal implications of social media (democracy, accountability, privacy)?

Voici donc un premier jet du programme (qui se précisera dans les semaines à venir):

Social media and the future of PR: New ideas, new research, new business

Thursday, March 13:

12.00am – 1.45pm Registration
2.00pm – 2.30pm Welcome
2.30pm- 3.30pm Opening session: Why does social media matter to public relations?
4.00pm – 5.45pm Teaching social media

- Richard Bailey, Helena Makhotlova (Leeds Metropolitan University, UK): Teaching ms txt. A study of learning, literacy and mobile technology
- Thomas Pleil (Hochschule Darmstadt, University of Applied Sciences, Germany): Social Media in PR Education
- Kaja Tampere (University of Jyväskylä, Finland): Blogging as a teaching tool: a Finnish experience
- Erkan Saka (Istanbul Bilgi University, Turkey): Introducing New Media to new Public Relations Students

5.45pm-6.30pm: Panel discussion: What is Next for New Media? Thinking & Acting in the New Environment
8.00pm Dinner

Friday, March 14:

9.00 am Welcome
9.15am -10.15am Keynote
10.15am -12.30pm: Social media in action
12.30pm – 1.30pm Lunch
1.30pm -3.30pm: Plenary papers & discussion
4.00pm – 5.30pm Interactive seminar: Where we need to go and what we need to know to get there
5.30 pm Closing keynote
8.00 pm Dinner

Saturday, March 15:

9.00am Welcome note Sue Wolstenholme (Euprera)
9.15am – 11.45am Ethics, Politics, and Public Sphere
12.00am -12.45pm Panel: Lessons learned, Future Directions: How can Theory and Practice work together?
12.45pm Closing speech
1.00pm Lunch
2.30pm- 5.00pm Euprera General Assembly

Pour plus de renseignements, je vous invite à consulter régulièrement le site d’EuroBlog et à rejoindre le groupe sur Facebook.

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