MonkeyWatcher: un autre regard sur la communication interactive. Au travers de l’actualité, de recherches et d’analyses, j’y partage avec vous mes expériences et observations sur l’utilisation des “nouvelles formes de communication”.

Why we use Facebook to promote our concerts

This article could apply to all kinds of events, but I’ll focus on concerts because that’s the field that I know the best. We’ve booked a lot of DIY (Do It Yourself) concerts in the last five years, and we did use every possible way to promote it. From oldschool flyers/stickers/posters to social media, we tried everything we could. MySpace was our first step into social networking sites, until we tried Facebook.

So, this post is about Facebook and why I think it’s good for events promotion.


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