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	<title>MonkeyWatcher &#187; social networks</title>
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	<link>http://www.monkeywatcher.com</link>
	<description>Observing and analyzing the world of online communication &#38; PR.</description>
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		<title>Les médias sociaux et les élections iraniennes</title>
		<link>http://www.monkeywatcher.com/reflexions-reflection/les-medias-sociaux-et-les-elections-iraniennes/</link>
		<comments>http://www.monkeywatcher.com/reflexions-reflection/les-medias-sociaux-et-les-elections-iraniennes/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 20:05:04 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[Réflexions / Reflection]]></category>
		<category><![CDATA[Actualité / News]]></category>
		<category><![CDATA[médias sociaux]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[stratégie]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.monkeywatcher.com/?p=529</guid>
		<description><![CDATA[Je ne suis pas un spécialiste en politique, et je ne compte pas vous parler des élections iraniennes en tant que telles. En revanche, je pense qu&#8217;il est intéressant de s&#8217;attarder un peu sur la manière dont les contestataires utilisent les médias sociaux, et Twitter en particulier. Le gouvernement a vite fait d&#8217;empêcher les gens [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify; ">Je ne suis pas un spécialiste en politique, et je ne compte pas vous parler des élections iraniennes en tant que telles. En revanche, je pense qu&#8217;il est intéressant de s&#8217;attarder un peu sur la manière dont les contestataires utilisent les médias sociaux, et Twitter en particulier.</p>
<p style="text-align: justify;">Le gouvernement a vite fait d&#8217;empêcher les gens de protester pacifiquement dans les rues en n&#8217;hésitant pas à ouvrir le feu sur les opposants au régime d&#8217;Ahmadinejad. Dans un premier temps il était encore possible de suivre l&#8217;évolution de la situation dans les grands médias internationaux, mais les autorités iraniennes n&#8217;ont pas hésité à interdire aux journalistes de médias étrangers de couvrir les manifestations (et leur répression). Bref, c&#8217;est un joyeux bordel là-bas, et on nous empêche de le voir et de s&#8217;en informer.</p>
<p style="text-align: center;"><img class="size-full wp-image-534 aligncenter" title="twitter_trends_iran" src="http://www.monkeywatcher.com/wp-content/uploads/2009/06/twitter_trends_iran.jpg" alt="twitter_trends_iran" width="530" height="99" /></p>
<p style="text-align: justify;">Et c&#8217;est là qu&#8217;interviennent les médias sociaux, puisqu&#8217;il semble que ceux-ci vont prendre sérieusement le relais des grands médias internationaux. De nombreux Iraniens n&#8217;hésitent pas à <a href="http://search.twitter.com/search?q=%23IranElection">tweeter</a> ou partager des photos et des vidéos des manifestations sur <a href="http://www.flickr.com/search/?q=iran&amp;m=tags&amp;z=t">Flickr</a> ou Youtube, ou encore à partager de l&#8217;information via Facebook. Ce qu&#8217;on voit ici, c&#8217;est qu&#8217;il est devenu impossible pour les autorités iraniennes de censurer ou contrôler totalement la population et les médias, car le peuple trouve dans les médias sociaux un canal de communication alternatif.</p>
<p style="text-align: center;"><img class="size-full wp-image-535 aligncenter" title="twitter_search_iran" src="http://www.monkeywatcher.com/wp-content/uploads/2009/06/twitter_search_iran.jpg" alt="twitter_search_iran" width="530" height="424" /></p>
<p style="text-align: justify;">Outre l&#8217;aspect communicationnel, on voit également apparaître une nouvelle utilité stratégique aux médias sociaux: l&#8217;organisation des manifestants pro-Moussavi. En effet, les manifestants utilisent maintenant <a href="http://twitter.com/tstand/statuses/2192762895">Twitter</a> ou <a href="http://maps.google.de/maps/ms?ie=UTF8&amp;hl=de&amp;msa=0&amp;msid=102603798489894899203.00046c547353d04424cc5&amp;ll=35.720943,51.410437&amp;spn=0.027839,0.045705&amp;z=15">Google Maps</a> pour se tenir au courant des lieux de rassemblements ou des déplacements de chars et de militaires, et j&#8217;imagine que l&#8217;on devrait encore voir se développer d&#8217;autres mashups.</p>
<p style="text-align: center;"><img class="size-full wp-image-536 aligncenter" title="google_map_iran" src="http://www.monkeywatcher.com/wp-content/uploads/2009/06/google_map_iran.jpg" alt="google_map_iran" width="530" height="272" /></p>
<p style="text-align: justify;">Le peuple iranien n&#8217;a peut-être pas encore la démocratie, mais c&#8217;est sûr qu&#8217;il a trouvé un nouveau moyen de faire entendre sa voix, et nous devrions l&#8217;écouter! N&#8217;hésitez-pas à suivre l&#8217;évolution de la situation via <a href="http://search.twitter.com/search?q=%23IranElection">#IranElection</a>.</p>
<p style="text-align: justify;"><strong style="font-weight: bold;"><span style="text-decoration: underline;"><span style="color: #000000;">Update:</span></span></strong><span style="color: #003366;"><span style="color: #000000;"> Twitter est maintenant utilisé comme canal d&#8217;information, de mobilisation et d&#8217;organisation principal. Les autorités</span><a href="http://www.mrboo.fr/pourquoi-en-realite-liran-ne-parvient-pas-a-censurer-twitter/"><span style="color: #000000;">tentent de bloquer l&#8217;accès</span></a><span style="color: #000000;"> aux comptes et de blacklister des adresses IP, mais on voit apparaître diverses tactiques visant à compliquer leur tâche:</span></span></p>
<ul>
<li><span style="color: #003366;"><span style="color: #000000;">des retweets invitent les utilisateurs de Twitter à changer leur biographie et leur profil en y indiquant Tehran comme location (</span><em style="font-style: italic;"><span style="color: #000000;">Help out the Iranian bloggers: change your Twitter settings so that your location is TEHRAN and your time zone is GMT +3.30. #IranElection</span></em></span><span style="color: #000000;">), et en changeant de fuseau horaire afin de correspondre à celui de l&#8217;Iran. La solidarité générale permet ainsi de protéger et de cacher dans la masse les profils Twitter des vrais Iraniens (et en particulier ceux des journalistes).</span></li>
<li><span style="color: #000000;">des </span><a href="http://fr.wikipedia.org/wiki/Attaque_par_déni_de_service"><span style="color: #000000;">attaques par deni de service</span></a><span style="color: #003366;"><span style="color: #000000;"> sont mises en place afin de surcharger les serveurs gouvernementaux. Des plus simples aux plus complexes, des </span><a href="http://www.nyrpowered.net/iranelectionddos/"><span style="color: #000000;">dizaines de sites permettent de soutenir l&#8217;action</span></a><span style="color: #000000;"> des opposants au régime d&#8217;Ahmadinejad.</span></span></li>
</ul>
<p><span style="color: #000000;">A lire aussi, le </span><a href="http://saveuslebron.com/cyberwar-guide-for-iran-elections/"><span style="color: #000000;">Cyberwar Guide for Iran Elections</span></a><span style="color: #000000;">:</span></p>
<blockquote><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; padding: 0px;"><span style="color: #000000;">The purpose of this guide is to help you participate constructively in the Iranian election protests through </span><a style="outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; text-decoration: none; padding: 0px; margin: 0px;" href="http://twitter.com/jonsanderz"><span style="color: #000000;">Twitter.</span></a></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; padding: 0px;"><span style="color: #000000;">This was taken from </span><a style="outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; text-decoration: none; padding: 0px; margin: 0px;" href="http://www.boingboing.net/2009/06/16/cyberwar-guide-for-i.html"><span style="color: #000000;">http://www.boingboing.net/2009/06/16/cyberwar-guide-for-i.html</span></a></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; padding: 0px;"><span style="color: #000000;">1. </span><strong style="font-weight: bold;"><span style="color: #000000;">Do NOT publicise proxy IP’s over twitte</span></strong><span style="color: #000000;">r, and especially not using the #iranelection hashtag. Security forces are monitoring this hashtag, and the moment they identify a proxy IP they will block it in Iran. If you are creating new proxies for the Iranian bloggers, DM them to @stopAhmadi or @iran09 and they will distributed them discretely to bloggers in Iran.</span></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; padding: 0px;"><span style="color: #000000;">2. </span><strong style="font-weight: bold;"><span style="color: #000000;">Hashtags</span></strong><span style="color: #000000;">, the only two legitimate hashtags being used by bloggers in Iran are #iranelection and #gr88, other hashtag ideas run the risk of diluting the conversation.</span></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; padding: 0px;"><span style="color: #000000;">3. </span><strong style="font-weight: bold;"><span style="color: #000000;">Keep you bull$hit filter up</span></strong><span style="color: #000000;">! Security forces are now setting up twitter accounts to spread disinformation by posing as Iranian protesters. Please don’t retweet impetuosly, try to confirm information with reliable sources before retweeting. The legitimate sources are not hard to find and follow.</span></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; padding: 0px;"><span style="color: #000000;">4. </span><strong style="font-weight: bold;"><span style="color: #000000;">Help cover the blogger</span></strong><span style="color: #000000;">s: change your twitter settings so that your location is TEHRAN and your time zone is GMT +3.30. Security forces are hunting for bloggers using location and timezone searches. If we all become ‘Iranians’ it becomes much harder to find them.</span></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; padding: 0px;"><span style="color: #000000;">5. </span><strong style="font-weight: bold;"><span style="color: #000000;">Don’t blow their cover!</span></strong><span style="color: #000000;"> If you discover a genuine source, please don’t publicise their name or location on a website. These bloggers are in REAL danger. Spread the word discretely through your own networks but don’t signpost them to the security forces. People are dying there, for real, please keep that in mind…</span></p>
</blockquote>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; padding: 0px;"><span style="color: #003366;"><span style="color: #000000;"><span style="color: #000000;">Et enfin, pour suivre l&#8217;évolution de la situation là-bas, allez jeter un oeil sur </span><a href="http://andrewsullivan.theatlantic.com/the_daily_dish/2009/06/livetweeting-the-revolution.html"><span style="color: #000000;">Live-Tweeting the Revolution</span></a><span style="color: #000000;">.</span></span></span></p>
<p style="text-align: justify;"> </p>
<p><strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://www.monkeywatcher.com/actualite-news/intermedias-cest-parti/" rel="bookmark" title="February 28, 2008">interMedias: c&#8217;est parti!</a></li>
<li><a href="http://www.monkeywatcher.com/memoire-thesis/memoire-sur-les-rumeurs-electroniques-cest-parti/" rel="bookmark" title="October 21, 2008">Mémoire sur les rumeurs électroniques: c&#8217;est parti!</a></li>
<li><a href="http://www.monkeywatcher.com/reflexions-reflection/je-ne-minforme-plus-on-minforme/" rel="bookmark" title="February 13, 2008">Je ne m&#8217;informe plus, on m&#8217;informe!</a></li>
<li><a href="http://www.monkeywatcher.com/en-pratique-how-to/quelques-conseils-pour-un-bon-usage-des-medias-sociaux/" rel="bookmark" title="July 29, 2008">Quelques conseils pour un bon usage des médias sociaux</a></li>
<li><a href="http://www.monkeywatcher.com/actualite-news/twitter-et-ses-comptes-payants/" rel="bookmark" title="March 20, 2009">Twitter et ses comptes payants</a></li>
</ul>
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		<item>
		<title>Why we use Facebook to promote our concerts</title>
		<link>http://www.monkeywatcher.com/en-pratique-how-to/why-we-use-facebook-to-promote-our-concerts/</link>
		<comments>http://www.monkeywatcher.com/en-pratique-how-to/why-we-use-facebook-to-promote-our-concerts/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 22:30:53 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[En pratique / How-to]]></category>
		<category><![CDATA[EN]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://www.monkeywatcher.com/?p=177</guid>
		<description><![CDATA[This article could apply to all kinds of events, but I&#8217;ll focus on concerts because that&#8217;s the field that I know the best. We&#8217;ve booked a lot of DIY (Do It Yourself) concerts in the last five years, and we did use every possible way to promote it. From oldschool flyers/stickers/posters to social media, we [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img src="http://www.monkeywatcher.com/wp-content/uploads/2008/09/l20531316728_5806.jpg" alt="Why we use Facebook to promote our concerts" width="396" height="131" /></p>
<p style="text-align: justify;">This article could apply to all kinds of events, but I&#8217;ll focus on concerts because that&#8217;s the field that I know the best. <a title="the Disobedience Collective on MySpace" href="http://www.myspace.com/disobediencecollective">We&#8217;ve booked</a> a lot of <a title="DIY on Wikipedia" href="http://en.wikipedia.org/wiki/DIY_ethic">DIY (Do It Yourself)</a> concerts in the last five years, and we did use every possible way to promote it. From oldschool flyers/stickers/posters to social media, we tried everything we could. MySpace was our first step into social networking sites, until we tried Facebook.</p>
<p>So, this post is about Facebook and why I think it&#8217;s good for events promotion.</p>
<p><span id="more-177"></span></p>
<p><br class="spacer_" /></p>
<h2>Before the concert</h2>
<ul>
<li>When you create an event, you can add the precise location or address and Facebook will generate automatically the link to Google Map, MapQuest, Microsoft and Yahoo maps. From there, your guests can print the map and easily get the directions to the venue. </li>
<li>All the information added to the event will be embedded to an <a title="iCalendar on Wikipedia" href="http://en.wikipedia.org/wiki/ICalendar">iCalendar</a> file that your guests can download (and import to their calendar software). I discovered that function some weeks ago and I think it&#8217;s really useful! I downloaded the iCalendar files for every show I&#8217;m attending, and they got automatically included into my iCal. </li>
<li><em>The Wall</em> can be used to answer questions from your guests. They can also use it to arrange meetings, ask for a ride or a place to crash after the concert. </li>
<li>With the <a title="RSVP on wikipedia" href="http://en.wikipedia.org/wiki/RSVP"><em>RSVP</em></a> (literally &#8220;reply, if it pleases you&#8221;), you&#8217;re able to know how many people plan to come to your concert. Our experience has shown that many people are marking themselves as &#8220;Attending&#8221; and don&#8217;t come to the event. So, don&#8217;t trust this too much. </li>
<li>If your event is set as &#8220;Open&#8221;, your guests will be allowed to invite friends (on Facebook) to the concert. This option is very useful because your guests can invite people you don&#8217;t know, and spread the information about your show to their network. This viral diffusion can help you to reach a lot of new people real fast. </li>
<li>When we create an event on Facebook, it&#8217;s hosted by our group (<a title="the Disobedience Collective on Facebook" href="http://www.new.facebook.com/group.php?gid=7504956948">the Disobedience Collective</a>). This is useful because we have a <em>fanbase</em>, a niche where we can start our promotion. The rest is just word of mouth and <a title="IRL on Wikipedia" href="http://en.wikipedia.org/wiki/In_real_life"><em>In Real Life</em></a> interaction. </li>
<li>Don&#8217;t forget to add pictures, videos and links to the bands that are playing. Useful things to provide to you guests could be: links to Myspace/Purevolume/Last.fm pages, links to the bands websites, pictures and videos from lives performances, links to website where they can order tickets, etc.</li>
</ul>
<p><br class="spacer_" /></p>
<h2>After the concert</h2>
<ul>
<li>Guests can submit their feedback (suggestions, remarks of just kind thoughts about the concert) on <em>the wall </em>and you can interact with them. </li>
<li>Guests can browse the guestlist to find people they met at the concert. </li>
<li>Guest (or you) can upload pictures (and tag people in it) and videos from the concert. They can also share links to their Flickr or Picasa accounts.
<p><br class="spacer_" /></p>
</li>
</ul>
<h2>But don&#8217;t forget</h2>
<ul>
<li>Use oldschool offline promotion: word of mouth, posters, flyers, stickers, advertising in zines, getting your concert in the events calendar in nightlife publications, etc. </li>
<li>Use online promotion: post the flyer on message boards and webzines, use your status-message and screenname on MSN and instant messaging services, send the flyer by email to all of your friends (and friends of friends) and ask them to forward it, spread the word about your show on Twitter and Myspace, etc.
<p><br class="spacer_" /></p>
</li>
</ul>
<p><strong>These are only a couple of ideas, feel free to share yours!</strong></p>
<p><strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://www.monkeywatcher.com/reflexions-reflection/social-media-releases-for-the-music-industry/" rel="bookmark" title="July 14, 2009">Social Media Releases for the music industry</a></li>
<li><a href="http://www.monkeywatcher.com/en-pratique-how-to/how-would-i-use-twitter-if-i-had-an-indie-band/" rel="bookmark" title="March 22, 2009">How would I use Twitter if I had an indie band?</a></li>
<li><a href="http://www.monkeywatcher.com/reflexions-reflection/are-iphone-apps-better-than-flash-ecards/" rel="bookmark" title="May 22, 2009">Are iPhone apps better than flash ecards!?</a></li>
<li><a href="http://www.monkeywatcher.com/reflexions-reflection/underground-record-labels-and-twitter/" rel="bookmark" title="March 20, 2009">Underground record labels and Twitter</a></li>
<li><a href="http://www.monkeywatcher.com/en-pratique-how-to/quelques-conseils-pour-un-bon-usage-des-medias-sociaux/" rel="bookmark" title="July 29, 2008">Quelques conseils pour un bon usage des médias sociaux</a></li>
</ul>
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